The Zero to $10M Newsletter

I’m nervous.

Not because things are broken..but because I’m breaking them on purpose.

Groove is profitable at $423K MRR with 50%+ margins.

Most would ride that out and coast.

But the market is shifting fast.

We’re watching an AI arms race unfold.

Big tech is embedding AI into bloated platforms with endless features.

Lean AI native startups are eating away at the edges.

And in the middle?

Founders of small and midsize companies, stuck trying to figure out if they should bolt on more features or rebuild entirely.

If you go the “add more AI” route, you’re competing with incumbents who have 1,000 engineers and a $10B war chest.

So I’m not playing their game.

Instead, I rolled Groove into a new holding company: OptimizeCX.

And in September, I’m launching three new companies under it:

• ​Helply – the AI CX agent that answers 50% of tickets
• ​InstantDocs – the knowledge base that writes itself
• ​ZeroTo10M – a growth community for SaaS founders

This isn’t a pivot.

It’s a bet.

While everyone else is bundling bloated all-in-one platforms, I’m unbundling. Building focused, modular companies that solve one job really well.

Each one stands alone, but they work even better together.

It's not the conventional playbook.

It’s not investor friendly.

And that’s exactly the point.

I’m not building for hype cycles or enterprise checklists. I’m building for founders who want control.

I'm building for the decade ahead.

Let’s see who’s still around by then.

You don’t have to follow their playbook.

You can build your own.

Until next time,

Alex Turnbull

Founder of OptimizeCX, the company behind

Helply, InstantDocs, Groove, and Zero to $10M