[NEW PODCAST] From $1K to $30M: The lempire growth playbook...


The Zero to $10M Newsletter

From zero to $34,228 MRR: new experiment, new results, sharing it all inside Zero to $10M. Learn more here.

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Most founders think you need millions to break into a crowded SaaS market.

Guillaume Moubeche built lempire with only $1,000 in his pocket.

In 2018, he launched with a single product: lemlist. Four years later, he sold 20% of the company for $30 million.

Today, lempire’s suite - lemlist, lemwarm, lemcal, Taplio, and Tweet Hunter - serves over 125,000 businesses worldwide.

No VC money. No bloated team. No endless feature creep.

Just bold branding, smart timing, and a product-led approach that scaled fast.

Here’s what Guillaume shared with me in our latest Zero to $10M podcast episode:

  • The exact tactics that moved the needle from $0 to $1M ARR, $1M to $10M ARR, and from $10M to $20M+ ARR
  • How to launch multiple complementary products under one brand
  • Why he sold 20% of the company and what it unlocked
  • His "Sales = Trust × Timing" formula
  • Balancing scaling a SaaS, writing, and training for Ironman competitions

Guillaume’s story proves you don’t need massive funding or a huge team to build big. You need leverage, focus, and conviction.

Listen now to get the playbook.

👉 Watch the full Guillaume Moubeche interview

(More founder interviews coming soon)

Until next time,

Alex Turnbull

Founder of OptimizeCX, the company behind

Helply, InstantDocs, Groove, and Zero to $10M

P.S. Next episode we break down how one founder hit hockey stick growth by turning early adopters into an army of affiliates.

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Alex Turnbull

$0 to $5M ARR bootstrapped, solo founder. My new challenge: bootstrapping a new SaaS in public from $0 to $10M ARR in 3 years w/ 50%+ profit margins. Founder & CEO @ GrooveHQ.com & Helply.com 👋 I'm Alex, and here's my story in a nutshell: - Founded 3 businesses: one sold for 8-figures, the other valued at $40M+, and my latest is just starting up - Early #buildinpublic founder with Groove’s Journey to 100K blog - Featured in 100+ media outlets 📈 $0-$5M ARR without funding with Groove 🎯My new challenge: Bootstrapping a new SaaS in public from Zero to $10M ARR in 3 years w/ 50%+ EBITDA 💸 Sharing my learnings on building highly profitable, capital efficient, lean, bootstrapped SaaS business What you'll get by subscribing to my newsletter: 🚀 Actionable tips to grow a profitable SaaS business 📚 Education around the future of AI in customer service 🔥 Transparent & actionable advice, no fluff 💼 Exclusive updates on growth Ready to build the highly profitable, capital-efficient, bootstrapped SaaS of your dreams? I’ll be sending a weekly newsletter documenting my journey from Zero to $10M ARR with Helply and business growth tips + tricks - so hit that “Subscribe” button!

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