profile

Alex Turnbull

We’re building two AI SaaS companies to $10M ARR (and sharing it all)

Published 11 months ago • 1 min read

The Zero to $10M Newsletter

No fluff. No gurus. Just the full GTM system we’re using to build two SaaS companies to $10M ARR. Learn more here.

Hey Reader - Alex here.

Over the last year, I’ve been building two new AI products (Helply and InstantDocs) from scratch.

No outside funding. No big team. Just a few of us moving fast.

We’re aiming to grow both to $10M ARR.

But this time, I’m doing something different.

Instead of waiting years to share the results…

I’m sharing it all live. Every step. Every win. Every screw-up.

We call it Zero to $10M.

It’s an exclusive community + growth lab for SaaS founders.

No fluff. Just tactical plays that work in the real world. 👇

video preview​

Here’s what you get:

The Zero to $10M Growth System

  • 13-step GTM playbook used to grow Groove to $5M ARR
  • Now rebuilt and battle-tested for Helply and InstantDocs
  • Full breakdown: outbound, inbound, paid, SEO, sales, support, ops, profitability

Weekly Experiments

  • Live dashboards showing revenue, growth, and funnel data
  • New tests we’re running (and the ones that flopped)
  • Transparent reports you can copy and run in your own business

Private Slack + Live Calls

  • Tactical help from 300 vetted SaaS founders (all building)
  • Weekly live calls with me and Tom (our Head of Growth)
  • Open breakdowns of our exact tools, contractors, and systems

What’s working right now

  • The outbound flow thats generating 5 paying customers per week
  • How we redesigned our onboarding (and it now converts 4x better)
  • The play that helped us save 90% in support costs (and increase our CSAT and retention)

This isn’t theory.

This is us building the fastest-growing support stack in SaaS. Live. In real time.

It’s raw. It’s messy. But it’s working.

​→ Get the full system and follow along here​

See you inside.

Alex Turnbull

Founder of OptimizeCX, the company behind

Helply, InstantDocs, Groove, and Zero to $10M

2 Dearborn, Newport, RI 02840
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Alex Turnbull

Zero to $10M ARR in 3 Years

$0 to $5M ARR bootstrapped, solo founder. My new challenge: bootstrapping a new SaaS in public from $0 to $10M ARR in 3 years w/ 50%+ profit margins. Founder & CEO @ GrooveHQ.com & Helply.com 👋 I'm Alex, and here's my story in a nutshell: - Founded 3 businesses: one sold for 8-figures, the other valued at $40M+, and my latest is just starting up - Early #buildinpublic founder with Groove’s Journey to 100K blog - Featured in 100+ media outlets 📈 $0-$5M ARR without funding with Groove 🎯My new challenge: Bootstrapping a new SaaS in public from Zero to $10M ARR in 3 years w/ 50%+ EBITDA 💸 Sharing my learnings on building highly profitable, capital efficient, lean, bootstrapped SaaS business What you'll get by subscribing to my newsletter: 🚀 Actionable tips to grow a profitable SaaS business 📚 Education around the future of AI in customer service 🔥 Transparent & actionable advice, no fluff 💼 Exclusive updates on growth Ready to build the highly profitable, capital-efficient, bootstrapped SaaS of your dreams? I’ll be sending a weekly newsletter documenting my journey from Zero to $10M ARR with Helply and business growth tips + tricks - so hit that “Subscribe” button!

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